Google spends your budget
on searches you never choseBlocked

Sheldon reads every search term like a senior analyst and tells you what to block and what to scale

Analyze my search terms See how it works
Search terms · Last 30 days Real Estate AgencyDemo account
Search termCostConvVerdictWhy
real estate agent jobs$120.500BlockJob seekers, not home sellers
real estate agent near me$142.304KeepExact match to your core service
how to become a realtor$95.300BlockSame theme as five other career queries
zillow homes for rent$72.400BlockRenters looking for a portal
sell my house fast austin$61.402ScaleConverting niche query worth its own keyword
home value estimate$44.901ReviewCould be a seller or just curious
Negatives grouped by theme "agent jobs"zillow"realtor exam" Export to Google Ads

The problem

realtor exam preprealtor salaryzillow loginreal estate license online

Broad match and AI Max keep finding new ways to spend your money

Every week brings queries you never targeted and never wanted

real estate agent near me

Manual review eats hours and still misses the costly ones

Nobody reads row four thousand with fresh eyes

How it works

Three steps from raw report to clean account

  1. 01

    Connect Google Ads

    Or upload your search terms report

  2. 02

    Teach it your brand once

    Products and competitors and rules you care about

  3. 03

    Get a verdict for every term

    Block or keep or review with the reason next to it

What you get

Bleeders

See every term that spent money and never converted

Opportunities

Find the queries that deserve their own keyword

sell my house fast austinScale

A review queue for the unsure ones

The tool asks you instead of guessing

home value estimateKeepBlock

It learns your calls

Every thumbs up or down sharpens the next run

Ready to paste

Negatives grouped by theme in the match type you choose

broad"phrase"[exact]

Reviewing search terms by hand
takes hours
And still misses the expensive ones

Who it's for

In-house analysts

A second pair of senior eyes on every weekly review

Weekly reviewReady
Agencies

One standard of search term hygiene across every client

Real Estate Agency6 to blockDental Clinic3 to blockLaw Firm9 to block
Freelancers

The output of a team without hiring one

Negatives listExport
  • Built by marketers who did this review by hand for years
  • Nothing changes in your account without your approval
  • Your data stays yours

Stop paying for clicks that never convert

Analyze my search terms
Connects to Google Ads or works from a report upload© 2026 Sheldon · Google Ads is a trademark of Google LLC.